Romania is positioning itself as a key retail market in Central and Eastern Europe, with developers shifting focus from large cities to smaller communities, according to a Colliers report. While large cities previously concentrated three quarters of modern retail stock, rising incomes and demand for modern formats are making communities of around 50,000 inhabitants attractive for new investment, with retail parks driving development.

Bulgaria, with its growing economy and increasing consumer spending, has witnessed a recent surge in the construction of retail parks across the country. A total of 13 projects are under active construction and another 9 are at different stages of planning. The outlook for the retail park market in Bulgaria over the next year is positive, according to the latest report by Colliers.

Immofinanz leads the development of retail parks across Croatia, with plans for surpassing Supernova and becoming the market leader in Croatia, while local developers remain active as well, focusing on undersupplied locations and the outskirts of large cities.