ARTICLES LABELLED WITH TAG omnichannel

Retailers and landlords have to be aware that they’re always part of a local community, says Dr. Angelus Bernreuther, Head of Investor Relationship Management at Kaufland. He talked to Property Forum about his outlook for the retail market in CEE and also shared details of the company’s ESG strategy and expansion plans.

The boundary between online and offline shopping is becoming increasingly vague. There is an evident retail trade trend toward the omnichannel, i.e. combining various sales channels tailored to the consumer's individual needs. This requires the development of e-commerce which has significantly accelerated recently. In the last 5 years, the share of online sales in Central and Eastern Europe grew by 9 pps to 15%, and in 4 years' time is bound to amount to 20%, according to CBRE's forecasts. Poland and Czechia are leaders in terms of online shopping growth in the region. E-commerce's market share in these countries in 2026 may be as high as almost a quarter.

CBRE launches a range of omnichannel services in Romania, for retailers who want a quick adjustment to the new market context by expanding industrial spaces. Omnichannel services have already been present for three years in the global CBRE network, mostly in the United States and the United Kingdom, and the COVID-19 pandemic has accelerated the synergy between retail and industrial worldwide.

A new report from Savills indicates that an integrated omnichannel strategy will lead the way as the European retail sector returns to a new normal.