Popeyes is to open its first Warsaw restaurant in Złote Tarasy on 21 September. The fast food chain from Louisiana is the seventh new tenant to come to Złote Tarasy in 2023 after such brands as LUSH, Candy Pop, and Hugo. Cushman & Wakefield, which is responsible for the re-commercialisation and property management for the scheme, expects to see more international debuts in Złote Tarasy later this year.

Cushman & Wakefield has appointed Tomáš Némethy MRICS as a Managing Partner and Head of Slovakia. This move underlines the firm's commitment to involving its esteemed presence in Slovakia and its ambition for further growth.

Cushman & Wakefield has appointed Rudolf Nemec as Partner and Head of Capital Markets for Slovakia. Rudolf gained his in-depth knowledge of the real estate market, track record, and business drive during his ten years at JLL.

With the new academic year approaching, thousands of students are stepping up their search for accommodation. Meanwhile, Cushman & Wakefield has identified that, given the current bed provision in Poland, just 10% of all students can be accommodated in university-owned and private halls of residence. Those considering looking for privately rented accommodation will, however, face many challenges. According to Otodom, the availability of rental residential units in many key university towns is shrinking while rents continue to rise, with rental growth at the end of July 2023 averaging 1.5% month-on-month (m/m) and 8.5% year-on-year (y/y).

According to the latest report from Cushman & Wakefield, gross warehouse take-up in Poland stabilized at over 1 million sqm in Q2 2023. Furthermore, at the end of June 2023, there was 2.1 million sqm under construction, with the relatively strong development activity being driven by higher rents encouraging investors to launch new projects. In addition, Poland entered the top three EU markets in terms of warehouse stock, jumping into third spot behind Germany and France.

Prague is the second most attractive market in CEE for hotel operators with a presence or interest in the region. Its popularity is backed up by H1 2023 being a period of healthy recovery for Prague hotels which achieved the second highest (after Budapest) RevPAR (revenue per available room) among the region’s capitals. In this year’s first six months, it reached €69, which is an increase of 57 percent versus H1 2022, and already a 5 percent increase versus the pre-Covid H1 2019. This was primarily driven by the strong ADR (average daily rate) growth, which surpassed 2019 levels by over 20 percent. Hotel operators are optimistic about the industry’s outlook and keen to expand across the CEE region. However, 28 percent of planned hotel projects in the region are facing delays or put on hold, mainly due to the increased development costs, reports Cushman & Wakefield in the Hotel Operator Beat survey.

Nrep, the ESG-focused real estate investor with €19 billion of assets under management, has purchased a controlling stake in Polish industrial developer 7R. Following the deal, Nrep will invest around €200 million of new equity in the company.

Cushman & Wakefield has established in Poland a strategic consulting and ESG department led by Katarzyna Lipka. At the same time, Ewa Derlatka-Chilewicz has been promoted to Head of Research.

Bulgaria's retail sector has displayed resilience and growth in Q2 2023, with positive economic indicators, aggressive retail park expansion, and stable pricing trends. Despite challenges faced by CEE countries, Bulgaria's economy is on a positive trajectory, setting the stage for a promising retail landscape. These are the highlights of Cushman & Wakefield/Forton's latest retail market report.

How does hyper-personalisation differ from personalisation which has ruled the retail market for years? The former leverages transactional and behavioural data and AI systems to foresee consumer needs more precisely, to reach out with a bespoke and personalised offer, and to deepen existing brand-customer relationships and build new ones. Although hyper-personalisation-based solutions in marketing strategies were initially intended for online shopping, this trend is now opening up new opportunities in multichannel retail. Cushman & Wakefield points out the growing role of such solutions for shopping centre retailers in an increasingly competitive market environment.