Small town workspaces possess huge potential

21
May
2021
News - Small town workspaces possess huge potential #CEE #flex #New Work #office #postcovid #report #workplace

by Property Forum | Office

As more people get vaccinated and offices are reopening, companies need to make a decision on how to manage their workforce. Employees that worked remotely for much of the past year will now circulate between work from home and commuting to the office. But do employees really want to work from home or from the office 5 days a week? CEE-based flex office provider New Work believes that the future belongs to flexible workplaces everywhere and they see demand for hundreds of flex office locations across each country in the region.


Working from home has been standard practice at many companies but the pandemic brought to life an unprecedented social experiment where the overwhelming majority of desk-based jobs had to be done remotely. As most desk-based jobs are available in the largest cities, this provided an opportunity for many employees to temporarily move back to their hometowns.

Now that the pandemic situation is improving, it’s time for employees to think about how they want to work in the long run. Working from home full-time is not an attractive and viable option for most people, for a variety of reasons such as the lack of a proper workstation within the living area, potential distractions or the basic human need to socialize. Going back to the office full time, however, is also not an attractive option, especially if you only live in or commute to the city where your company’s head office is located because the job opportunities are there. Many large employers have already realised this. Magyar Telekom, for example, announced that 40% of its workforce will work from home and as a consequence they brought 25,000 sqm of their brand new HQ building on the market for lease.

“Not only employees but employers are also recognising this. Up to 70 % of the desk-based workplaces qualify for working from home and rotation models which will lead to 30 % less office space needed in the headquarters, but much more the need for flexible space in multiple locations. Going forward, companies will need to adjust their workplace strategies and accommodate more flexible work routines that allow workers to choose where they work from. An important part of such a strategy is to provide employees with the option to use flexible office spaces across several locations in the city where the company’s HQ is located and in other large cities and towns across the country as well,” says Hubert Abt, CEO and Founder of New Work.

Hubert Abt

Hubert Abt

CEO
New Work & workcloud24

Hubert Abt has been working in the real estate industry for over 30 years. He worked as a developer and later in the land banking sector and provided equity and Mezzanine capital for various real estate projects. In 2013 he founded NEW WORK Offices in Budapest, which provides various flexible office solutions. Since then he developed the business model further and grew the company to today 16 locations in 3 countries with approx. 43.000 sqm which brings NEW WORK Offices in the top 3 list in CEE. Hubert now leads the company as CEO while focusing on investor relations and developing new products like NEW WORK´s Franchise Package or The Digital Office Pass of workcloud24 where he acts as Founder and CEO as well. More »

According to the World Economic Forum, Ireland recently announced to re-urbanise 40 villages by implementing co-working spaces in rural towns and creating remote working hubs. There also plans to examine whether pubs could be used as workspaces during quiet afternoons in a bid to encourage more people to live outside big cities. If successful, Ireland’s example is like to be followed by many other countries across the continent.

When workspaces become available in every corner of major cities and also in smaller towns, it will not only help employees achieve a better work-life balance, but it will also reduce our carbon footprint as the need to travel to get to work decreases.

“The advantages of having flexible workplaces available to office workers across the country are huge and the opportunities are immense. I believe that office as a service is the future, not only in capital cities but in secondary cities and smaller towns as well, why New Work invented a Franchise Concept for such locations to enable these small locations to participate on a platform for know-how transfer and marketing,” concludes Hubert Abt.




Latest news


New leases

  • Panattoni has commenced construction on the latest phase of Panattoni Park Gorzów II, developing a bespoke BTS warehouse for DPD Polska. The facility will encompass 5,300 sqm tailored to the courier company’s operational requirements. DPD Polska is scheduled to begin operations at the new site in August 2026.
  • Romanian strategic advisory firm Infinexa Restructuring has relocated its HQ to GTC’s City Gate South Tower in Bucharest. The move supports their integrated approach to delivering complex debt restructuring, insolvency mandates, and preventive procedures for distressed companies.
  • Sports Direct has leased 1,700 sqm in XOPark Sofia for its first Bulgarian store, in a deal brokered by CBRE.

New appointments

  • Panattoni has promoted Nick Cripps to the position of Head of International Capital Markets for Europe, the UK, the Middle East, and India. Based in London, Cripps is tasked with leading the firm’s global capital markets strategy across 18 diverse markets. He joined Panattoni five years ago as Head of UK Capital Markets.
  • PSN has expanded its acquisitions team with the arrival of Martin Šrytr as Business Development Manager. Most recently, he served as Real Estate Expansion Manager at Twistcafe Group, supporting the company’s EMEA growth. His previous experience includes consulting at Cushman & Wakefield, advisory roles at Prochazka & Partners, and management positions within IWG.
  • iO Partners has announced key leadership changes within its Czech Republic operations as part of its ongoing business evolution. Milan Kilik has been appointed as the new Head of Office Leasing, with a particular focus on client advisory and team collaboration. Concurrently, Petr Kareš has transitioned into the role of Occupier Business Development Director. In this new capacity, he will be responsible for identifying new market opportunities and integrating services across Tenant Representation, Project Management, and Industrial Leasing.


Latest news

News - Belgrade apartment sales hit €770 million in Q4 2025
24
Mar
2026

Belgrade apartment sales hit €770 million in Q4 2025

by Property Forum
Belgrade's apartment market recorded €768.5 million in sales during the fourth quarter of 2025, marking an 18% increase compared to €651.9 million in the same period the previous year, according to data from the Republic Geodetic Authority, analysed by real estate consultancy Cordon.
Read more >
News - Sarantis Polska opens new distribution centre in MLP Pruszków
24
Mar
2026

Sarantis Polska opens new distribution centre in MLP Pruszków

by Property Forum
MLP Group has handed over a warehouse facility to Sarantis Polska at the MLP Pruszków II logistics park. The new building spans over 24,000 sqm and serves as a distribution centre for domestic and international markets.
Read more >
News - Full speed ahead: Inside CTP’s drive to double its portfolio
24
Mar
2026

Full speed ahead: Inside CTP’s drive to double its portfolio

by Ákos Budai
CTP is pushing ahead with an ambitious growth strategy, targeting a near doubling of its portfolio by 2030 while expanding across CEE and beyond. In an interview with Property Forum, Rob Jones, Head of Investor Relations, explains how strong tenant demand, a vast land bank and a disciplined development approach continue to support one of Europe’s most active logistics platforms.
Read more >


Property Forum ABOUT US

Property Forum is a leading event hub in the CEE real estate industry with over 10 years of experience. We organise conferences, business breakfasts and workshops focused on real estate, in London, Vienna, Warsaw, Budapest, Bucharest, Bratislava, Prague, Zagreb and Sofia, amongst other locations.
Please send press releases to
newsdesk AT property-forum DOT eu
MORE >

CONTACT

NEWSLETTER

 

Property Forum © 2017 – 2026 | Terms & conditions | Privacy policy