Poland's retail market is slowly moving forward

17
Feb
2023
News - Poland's retail market  is slowly moving forward #BNP Paribas Real Estate #Poland #report #retail

by Property Forum | Retail

The end of the year for retail real estate in Poland was marked by a rise in inflation and the various consequences that followed it, increases in energy prices and the effects of the war in Ukraine.


The end of the year for retail real estate in Poland was marked by a rise in inflation and the various consequences that followed it, increases in energy prices and the effects of the war in the Ukraine. Analysis of shopping behaviour showed that Poles have not turned their backs on e-commerce, the trend for shopping in retail parks continues, and discount brands are pushing harder and harder into the market. In the cyclical report, BNP Paribas Real Estate Poland experts forecast that this year will be marked by, among other things, the modernization of older facilities and the growing popularity of mixed-use developments.

At the end of last year, there was about 15.7 million sqm of retail space in Poland, including 410,000 sqm that were delivered to the market in the last 12 months. During that time, the largest building, which debuted on the market, was the Karuzela centre in Kolobrzeg (30 thousand sqm). The facility, which opened at the end of October, is the eighth project in Karuzela's portfolio, which has grown to 90,000 sqm through its completion.

A report by BNP Paribas Real Estate Poland shows that some 270,000 sqm of new space remains under construction, with a planned completion date of the end of 2024. Among the largest retail developments under construction are: Koszalin Power Center (38 thousand sqm), Karuzela centre in Biała Podlaska (28 thousand sqm) and Vendo Park in Szczecin (24 thousand sqm).

"The picture of the market in the past year was strongly shaped by factors related to the war, multiple increases, as well as the continuing global effects of the pandemic. These did not make the decision to launch new investments any easier, and some were put on hold. Rising costs are the factor which will have a key impact on the commercial market this year. Expensive construction, expensive operating costs and record utility rates will be reflected in rising rents. We estimate that after indexation, charges will rise from 7% to 9% at one time, a tough nut to crack for many tenants", says report author Klaudia Okoń, consultant, Business and Intelligence HUB, BNP Paribas Real Estate Poland.

The past year has shown the dominance of retail parks in both new supply and ongoing construction processes. Throughout 2022, about 60% of openings fell into the retail park segment. Poles have not given up the habits acquired during the pandemic, and they still like to do their daily shopping quickly, conveniently, close to home and preferably in stores with attractive price offers. This is fueling the development of retail parks, especially in smaller towns. It's also a boost for discount brands such as Dealz, Action and Pepco. Experts at BNP Paribas Real Estate Poland show that parks recorded an even higher share, around 80%, in the total area of newly built and remodelled facilities. Also included in this category were redeveloped facilities of the former Tesco branch.

Modernization, remodelling and extensions are processes that older facilities will increasingly be put through in the coming years. Especially since those that are 10 years old and older account for more than half of the available stock in Poland. This is a trend that also fits in with current ESG policies. Big changes await Sukcesja in Łódź, which, according to the new owner's announcements, is to drown in greenery, refer to the city's manufacturing past and bring new functions under the centre's roof. The estimated cost of the changes to the centre hovers around PLN 50 million. In Kraków, the demolition of a well-known centre, Galeria Plaza, is underway. In the place of the facility, which has been closed since 2021, the owner, Strabag Real Estate, intends to erect a modern, multifunctional centre built in accordance with the principles of sustainable development and a closed-loop economy. Currently, the investor is at the planning and design stage of various variants of the mixed-use development, which is scheduled to be completed in the years 2023-2025. The report's authors emphasize that the development of mixed-use projects with carefully thought-through public spaces, which take into account the needs of local communities and have an urban creation and placemaking value, is a path that investors and developers are increasingly willing to take to follow.

The fourth quarter on Poland's commercial real estate investment market belonged to transactions involving retail facilities. Fabrice Paumelle, director of the Retail Department, points out that after many quarters of domination of small formats, investors took large shopping centres on their radar again. "Not seen for long time purchases of large centres have returned. Forum Gdańsk was sold for more than €250 million, the largest transaction involving a retail property in Central and Eastern Europe. NEPI Rockcastle, the new owner of Forum, also bought Toruń's Atrium Copernicus centre for €127 million that year. This is the fund's thirteenth facility in Poland, says Fabrice Paumelle. In addition, FREY signed an agreement with Ingka Centers to buy the Matarnia retail park in Gdansk for €105 million.

The end of the year also brought changes in the tenant world. British fragrance house Jo Malone opened its first boutique in Poland. It chose the Westfield Mokotow centre as its debut location. At the same time and from the same centre, another store, belonging to the American Hollister chain, disappeared. Although the brand launched in Poland in 2012, the showroom in Warsaw's Mokotów was its only location.




Latest news


New leases

  • MLP Group has bolstered the tenant mix at MLP Poznań West by welcoming Stockly, a 3D printing specialist. The company has leased 2,400 sqm of warehouse and office space, with operations already underway via early access. A full handover is expected in December 2026. Stockly was represented by Rock Estate during the transaction.
  • Echo Investment has signed a lease agreement with Auchan Polska for 1,200 sqm of retail space within Fuzja, a flagship multifunctional complex in Łódź. The retailer is scheduled to open the outlet during the summer of 2026.
  • Froo Romania, a subsidiary of the Żabka Group, has relocated its HQ to the Bucharest-based Hermes Business Campus. The retailer secured around 2,900 sqm of office space in a transaction facilitated by Colliers.

New appointments

  • Aleksandra Walaszek and Tomasz Nowakowski have joined Cushman & Wakefield’s Retail Agency. Walaszek has more than 10 years of experience in the retail sector. Nowakowski is an expert with nearly 20 years of experience in strategic leasing and retail property transaction management.
  • iO Partners has appointed Constantin Banu as Business Development Director for its Industrial and Land segments. With over 25 years of experience in the Romanian real estate sector, Banu is widely credited with helping shape the local logistics market. In his new role, he will oversee expansion strategies for the two segments.
  • Avison Young has promoted Bartłomiej Krzyżak and Marcin Purgal to the roles of Co-Heads of the Investment Department in Poland. Krzyżak, previously Senior Director, brings 18 years of commercial real estate experience, having joined Avison Young in 2017. Purgal, also a former Senior Director and a member of the Royal Institution of Chartered Surveyors (MRICS), transitions into the co-head role with 23 years of experience in the CEE commercial markets.


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