Estrea Park Hadzhi Dimitar, a retail park in Sofia's Hadzhi Dimitar district, has opened with all 22 stores fully let. Located at 7A Rezbarska Street, the scheme offers over 300 parking spaces, EV charging stations, bicycle racks and green zones with trees. A food court with a terrace on the first floor provides dining and café options. The park is targeting BREEAM In-Use certification with an "Excellent" rating.
The project is a joint venture between Bulgarian developer Park Lane Developments, part of AG Capital, Belgian fund manager Mitiska REIM and the European Bank for Reconstruction and Development (EBRD). Mitiska REIM is the first international investor in the Bulgarian retail park market and, together with Park Lane Developments, plans to develop a network of at least 10 retail parks in Bulgaria under the Estrea Park brand. Construction began in mid-2025, with architecture by Planning studio and food court interiors and façade details by VIArchitects. The general contractor was Cordeel Bulgaria.
"We are excited to open the first retail park under the Estrea Park brand. For us, this is a landmark moment, proof that our vision of convenient, well-maintained spaces at the heart of residential neighbourhoods works. Estrea Park Hadzhi Dimitar will become the new 'square' of the district, a place for shopping, dining and socialising," said Tanya Koseva-Boshova, Managing Partner at Park Lane Developments.
"Estrea Park is a convenient, modern and sustainable retail park which will become a new go-to shopping destination for Hadzhi Dimitar and the surrounding area," said Tomas Cifra, Managing Director of Mitiska REIM for Romania, Czech Republic, Slovakia and Bulgaria.
Tenants include Lidl, which invested nearly €2.5 million in its store, alongside Pepco (opening its 200th store in Bulgaria), Sinsay (its 151st Bulgarian location from the LPP group), INTERSPORT, KFC, Burger King, McDonald's, DM Drogerie Markt, BENU Pharmacy, CCC, ZORA, Titanium Fitness, Petmall, TEDi, Hometex Interiors, Andrews, Pause Jeans, Komsed, Pizza Lab, VIDI Optics, WAYS coffee and Eldrive EV charging. According to a GfK Bulgaria survey, over 243,000 people across more than 107,000 households live within a 10-minute drive of the park.
