Multi Forum is a multi-tasking facility management application developed for Multi Corporation by a Dutch proptech startup. Data from several Multi managed shopping centres across Europe shows efficiency benefits. The Multi Forum app is now used in five out of the six shopping centres managed by Multi in Poland.
Multi Forum amalgamates all tools for managing and maintaining relations with tenants and business partners in one place. Functionalities include daily communication with tenants and partners, accepting notifications for works in the centre, calendar of events organized in the centre, information about promotions, job offers, reporting work in the premises, reporting technical or safety issues, news for tenants and newsletters and many others that facilitate everyday communication.
“We were testing the platform during the pandemic in Forum Gdańsk and it proved to be particularly useful, and much easier for us to maintain the fluidity of communication between tenants and the management of the malls – says Magdalena Gibney, Operations Director of Multi Poland. “There are also significant financial benefits that result from savings of such mundane things, like printing paper, and it is an ecologically advantageous solution. We are currently implementing this tool in five shopping centres managed by Multi in Poland and many other assets throughout Europe.”
Analyses by the creators of the application demonstrates that the sources of financial savings for the manager, and so ultimately for the tenant, is primarily via the automation of processes, i.e. fewer hours spent filling in, distribution of reports and forms, fewer hours spent in direct meetings and telephone contacts with the tenant's staff and service providers, faster communication, delivering information about promotions, events and facility plans to the website or info kiosks via API.
As Elmar Schoonbrood, Co-CEO of, Multi Corporation explains: “The digitalization of operations through our new technology, including Multi Forum, enables on-site shopping centre management teams to maintain the highest level of efficiency in their daily performance. By utilizing a tenant experience app in daily operations, we’ve ensured that larger group business objectives – both financial and operational – are met while contributing to our long-term strategy.”
