News Article Bulgaria. investment Mercedes-Benz retail SEE showroom Sofia
by Property Forum | Retail

Mercedes-Benz has inaugurated the Silver Star complex on 52 Chelopeshko Shose, just outside of Sofia, Bulgaria. The complex is located in an area of 65,000 sqm, on two floors, and offers all sales and after-sales services for cars, trucks, vans, and buses.

The venue provides a brand-new service model with a modernist showroom on an area of 1700 sqm. In workshops for cars, trucks, vans, and buses, covering a total area of 8700 sqm, brand new equipment of the highest class has been installed.

On the first floor, in addition to a showroom and a reception for passenger cars, there is also a reception room for trucks, which is the first of its kind in Europe and the world.  A warehouse for spare parts, bodywork, and painting services, as well as a training centre, are available.

The first indoor service lobby for cars for the Bulgarian market was built at the venue, which plays an important role in the new business process and the improved customer experience. There are also two auto cosmetic centres for cars and trucks.

The office part of the building is located on the second floor and it offers an ample shared space with modern and innovative workplaces, fully consistent with the digitization processes that take place in the company. Silver Star's investment in the modern multifunctional complex exceeds  €18 million.