JLL is entering the residential market in Romania by launching the Living department within the Bucharest office. The new department, which will provide consulting services for the residential sector, will be led by Andreea Hamza as Senior Director.
Andreea has over 17 years of experience in the real estate industry accumulated in several companies of profile. Prior to joining JLL, she worked as Head of Marketing and Sales at Hagag Development Europe.
During her career, Andreea set up 12 sales teams, through which she coordinated real estate projects throughout the development process, from planning to delivery. In total, Andreea Hamza was involved in the sale of more than 2,700 apartments in various projects in Bucharest, Brasov, Arad and Timisoara, in transactions of over 250 million euros.
"I have always been delighted with the opportunity to develop a project from its earliest stages, and I consider the Living department to be both a challenge and a chance of development with great potential for JLL Romania, but also for me personally. I am convinced that our professional level and the expertise of the team people will provide consulting services at the highest level. In a business environment in permanent evolution, the quality of the services offered to bring real value to the clients, now and in the consulting on the residential segment, is vitally important. I joined the JLL professionals with enthusiasm and I am convinced that we will build together one of the most competitive residential consulting teams in the market ”, said Andreea Hamza, Senior Director of Living JLL Romania.
The Living department comes as a complement to the other services that JLL offers in Romania and responses to the new trends we see on the local real estate market.
"In the last 18 months, several investors have turned to our consulting services in the residential sector, which they see as a new investment target. In our turn, we see the living sector as a business opportunity, and attracting Andreea, one of the experienced managers in the residential sector, in JLL team, will help us to provide the best services to our clients and benefit as much as possible from the potential of this segment of the real estate market”, said Silviana Petre Badea, managing director of JLL Romania.
The Living department will provide consultancy for developers and investors interested to invest in living solutions in Romania, respectively homes for sale or rent, student dormitories, etc.
The services offered by JLL through the new department are structured in four categories: market research, product conceptual strategies, marketing and sales strategies, as well as sales management.
At the European level, the residential sector has become an important component of the investment market, amid increasing investor interest for this segment, which in 2018 attracted almost 70 billion euros.
"Romania is witnessing demographic, social and economic changes as the rest of the world, which are impacting the behaviour of the new generations regarding the preferred housing solution. Already we see that the millennials generation is more interested in renting homes, to have more mobility, and in turn more and more companies, in the fight for talent, want to offer their employees salary packages that also include a house", said Andreea Hamza.
JLL has been present on the Romanian real estate consulting market since 2007. JLL activity in Romania is structured in 7 departments: Office, Industrial and Logistics, Capital Markets, Development & Land, Project & Development Services, Valuation and Property Management. Last year, JLL registered a turnover of €10.9 million in Romania, up 33.22% compared to 2017.
