IT firms dominate Budapest’s office market

31
Aug
2016
News - IT firms dominate Budapest’s office market #Budapest #CBRE #Hungary #office #report

by Ákos Budai | Office

Before the global economic crisis the financial sector dominated the Budapest office market, banks leased the greatest number of new offices and impressive new headquarters were built for them. By now the situation has changed: the biggest players are from the ICT (information and communication technology) sector in Budapest, leading companies are building new headquarters, and the globally influential Hungarian companies are moving into larger and larger offices.


The changing of roles since the outbreak of the financial crisis is clearly visible in the Budapest office market, during which the fast developing ICT-sector firms replaced the gradually smaller and smaller financial sector that once represented the greatest leasing demand. The ICT sector steadily increased its share of net leases in the Budapest office market between 2012 and 2015. In addition, the record leases of the 2015 year were mostly due to the tens of thousands of square meters of new headquarter-developments of Hungary's leading ICT companies such as Telekom, Ericsson and Nokia. The information and communication companies are mostly looking for modern (though not necessarily newly built) A-class buildings with good technical capabilities. For them the creation of a high quality work environment is typically more important than cost-minimization. 
 
While larger companies have office buildings built for them, smaller, yet cutting-edge and constantly developing (one reason is the growing number of employees) ICT companies increasingly prefer to move into larger and larger offices.

"Easy access is also critical for technology companies. One example of this is the high-prestige downtown headquarters: LogMeIn, a Hungarian start-up turned into a world-renowned company, and emblematic tenant of the CBRE operated and 100% leased Andrássy Palace, is leasing an increasing larger space in the office building, paralleling its successful market expansion. In this industry, finding and retaining the right workforce is becoming increasingly difficult because of the strong international competition in the market. An important tool of attracting and keeping top specialists is to ensure a professionally designed and operated office environment,” says Zsolt Kákosy MRICS, MBA, Head of Asset Services at CBRE, entrusted with the operation of Andrássy Palace.
 
Judit Varga MRICS, Head of Advisory & Transaction Services, Offices added that for in the case of ICT companies the most popular office locations are in central and non-central Pest, South Buda and the Váci út. South Buda, and Lágymányos in particular is, for example, one of the most popular for technology companies. A perfect example is Science Park. standing on the Buda side of the Petofi Bridge, which will soon provide a leasing opportunity for smaller companies, for whom there has been almost no available vacant space. The situation is similar in the case of City Gate "outgrown" by Nokia, because it is rare to find vacant office space in completely renovated buildings in Inner Ferencváros.



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New leases

  • Froo Romania, a subsidiary of the Żabka Group, has relocated its HQ to the Bucharest-based Hermes Business Campus. The retailer secured around 2,900 sqm of office space in a transaction facilitated by Colliers.
  • Court One has signed a lease for approximately 6,300 sqm of space at MLP Business Park Vienna. The tenant, a subsidiary of the Padeldome group, is currently Austria’s largest operator in the sector, managing 42 courts across four locations in the capital.
  • Polish fashion and lifestyle brand Medicine has accelerated its domestic expansion, headlined by the opening of its largest store to date, a 985 sqm flagship at the Silesia City Center in Katowice. This strategic scale-up is mirrored by simultaneous growth in several regional markets, including a new 740 sqm unit at Magnolia Park in Wroclaw and a 600 sqm extension at Galeria Warmińska in Olsztyn. The retailer further bolstered its Silesian presence with a 500 sqm location at Pogoria Shopping Centre and a new opening at CH Platan, significantly increasing its total floor space across Poland.

New appointments

  • Avison Young has promoted Bartłomiej Krzyżak and Marcin Purgal to the roles of Co-Heads of the Investment Department in Poland. Krzyżak, previously Senior Director, brings 18 years of commercial real estate experience, having joined Avison Young in 2017. Purgal, also a former Senior Director and a member of the Royal Institution of Chartered Surveyors (MRICS), transitions into the co-head role with 23 years of experience in the CEE commercial markets.
  • Avison Young has strengthened its Polish leadership with three senior promotions. Patryk Błach ascends to Associate Director within the Investment Advisory Department. Kamil Głowienka has been named Senior Project Manager. Furthermore, Katarzyna Uzar becomes a Valuation and Innovation Specialist, tasked with integrating technological solutions and coordinating global departmental projects.
  • Katarzyna Myjak has joined Axi Immo as Senior Business Advisory Manager, tasked with strengthening the company’s Industrial & Logistics business line.


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