The future of cities is in the hands of today’s urban planners and real estate developers. Their decision will determine how an urban area can perform on an increasingly competitive global scene. Creating a city that attracts innovators and investors is in everybody’s interest, but all must be done in a smart, sustainable and responsible way. We report from Bucharest where Portfolio Conferences and RICS have organised SEE Property Forum for the second time.
The second roundtable discussion of the day-long conference attended by nearly 200 people brought together urban planners, developers and real estate consultants from Bucharest. As it became clear after hearing their answers to the first question, they have very different ideas on what the brand of Bucharest is. Andrei Botis, Partner at NAI Romania believes that the brand of Bucharest is most recognised as a nightlife brand, adding that the real estate brand of the capital is improving.
The moderator of the discussion, Mircea Enache, Director, Senior Planner & Information Systems Specialist at CEP represents a different way of thinking. He believes that there is not necessarily a need for a brand, ‘if we start working, the brand will come’. ‘You just need to have a grand vision’, he concluded.
Despite of all these issues members of the roundtable believe that Bucharest can have a bright future ahead of it and they already have ideas on have to change city planning for the better. Razvan Iorgu wants to see more large developments in the city as those can renovate and regenerate whole areas. ‘Offices are not only meant to accommodate workers but also to make people want to work there’, he added. Melinda Reikli thinks that there is a need for research centres in the capital. ‘Bucharest has the infrastructure, but there are no new technological products’, she said. Focusing on existing buildings and not only new ones Andrei Botis expressed that he wants to see a new renovation strategy in Romania.
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