by Ákos Budai | Office

Immofinanz introduces its international office brand myhive to the Hungarian market, to be implemented in five of its office buildings in Budapest. The Greenpoint 7 and Haller Gardens have already become myhive Greenpoint 7 and myhive Haller Gardens, after a transformation process through which the properties’ common areas now offer an extended service range and improved infrastructure to encourage socialization. Plans call for the myhive concept to also be rolled-out at Átrium Park to become myhive Átrium Park, Globe 13 and Xenter 13 buildings to become myhive Thirteen.


“myhive is our international office brand which stands for a friendly atmosphere driven by attentive staff and a hotel-inspired design as well as a number of services and amenities to enable tenants to focus on their business and attract the best talents. Both the friendly atmosphere and infrastructure encourage communication between our tenants and help our community managers to create a thriving community”, said Christian Traunfellner, Head of Asset Management Office of Immofinanz. “In the first step of the brand’s roll-out we bring the myhive brand to 20 Immofinanz office buildings in six countries: Austria, Germany, Czech Republic, Poland, Romania and Hungary. The majority of the transformation already has been completed.” 
 
The myhive concept is centred around four main characteristics: hotel-inspired design, attentive service, versatile infrastructure and international community.

The official myhive launch in Hungary is marked by the completion of the modernization process within myhive Greenpoint 7. The building now becomes a myhive flagship project, after undergoing a full upgrade of its interior common areas, to include new sitting and socializing areas, new facilities and services. The canteen at the lobby level has also been redesigned and fully refurbished. The exterior of the property will also be modernized, with a focus on green spaces and socializing areas.
 
In Hungary, Immofinanz has an office portfolio of 11 standing properties, with a total rentable surface of more than 163,000 sqm.