Artificial intelligence is rapidly becoming a structural factor in corporate operations rather than an emerging technology, according to a market report published by Colliers Hungary. The analysis, authored by Kristóf Tóth, Associate Director and Head of Research at Colliers, examines the economic impact of AI on Hungary and the wider region.
In the European Union, 20% of businesses employing at least ten people used at least one AI-based technology in 2025, up from 13.5% in 2024. Hungary's adoption rate stands at 10.4%, below the EU average, though the country recorded one of the strongest growth rates in the region, with corporate AI usage expanding by 39.9% in a single year.
The report notes that AI has moved from experimental development into the centre of corporate strategy within just a few years. It now functions as a general-purpose technology capable of reshaping entire value chains, from decision-making and customer service through to production.
According to the analysis, these structural shifts carry direct implications for the commercial real estate market. Demand for office space can no longer be derived solely from headcount or projected output, and the technological capability of buildings is becoming an independent competitive factor.
