Bucharest's hotel market is experiencing a strong recovery, with significant growth in key performance indicators, according to Cushman & Wakefield Echinox.
The local market saw growth in RevPAR and occupancy rate, and the average daily rate (ADR) surpassed the €100 mark during 2024.
This positive performance is encouraging investors, who are expected to add over 1,000 rooms to the city's hotel supply by 2027, across all segments from midscale to luxury.
Several key developments are shaping the market in 2025, including the opening of the Corinthia Grand Hotel du Boulevard Bucharest. In 2024, the Ramada by Wyndham Bucharest Otopeni Airport entered the market.
The growth of Bucharest's hotel market aligns with trends in CEE, where RevPAR increased by 11.8% in 2024 compared to 2023.
Alina Cazachevici MRICS, Partner, Head of Valuation & Advisory, Hospitality & Alternatives, CEE/SEE at Cushman & Wakefield, commented on the market's trajectory: “Bucharest hotel market performance continues its positive trajectory with RevPAR surpassing pre-Covid level by 12.6%. Further increase in performance is expected thanks to Romania entering the Schengen Area, however, the uncertainty around geopolitical situation still is an important factor to be taken in consideration for future development of Romanian hotel market, including investment activity.”
Romania's hotel investment volume reached approximately €50 million in 2024, representing about 13% of the total CEE-6 transaction volume. This volume marks a 93% increase compared to 2023, driven by 7 transactions, including two in Bucharest: the Hotel Ambassador and Hotel Sir Royal Bucharest.
