Bucharest's hotel market recorded the strongest performance in CEE in 2025, with revenue per available room (RevPAR) increasing by 12% year-on-year, according to analysis by Cushman & Wakefield.
The CEE-6 region recorded an 8.9% year-on-year increase in RevPAR in 2025, supported by a 4.6% uplift in average daily rate and a 2.7 percentage point rise in occupancy. Romania and Bulgaria achieved double-digit RevPAR gains, with Bucharest outperforming Warsaw (9.1%) and Prague (8.3%).
Compared to 2019 pre-pandemic levels, Bucharest hotel RevPAR is approximately 26% higher, while average daily rates have surpassed pre-pandemic levels by more than 27%. Occupancy rates remain slightly below 2019 levels, but the gap has narrowed to around 1%.
"Bucharest's hotel market continues to outperform, with total tourist overnights up 6.3% year-on-year and RevPAR exceeding pre-Covid levels by 26.1%," said Alina Cazachevici, Partner and Head of Valuation & Advisory, Hospitality & Alternatives at Cushman & Wakefield. "Nevertheless, political and macroeconomic uncertainty continue to temper investment sentiment."
By 2028, over 2,000 rooms will be added to current supply in Bucharest, representing a 17% increase. Projects include Hyatt Place & Hyatt House (270 rooms), Swissotel Bucharest (200 rooms), and Promenada Mall Hotel (200 rooms). From an investment perspective, Bucharest recorded €46.3 million in hotel investment volume in 2025, representing a 182% increase versus 2024.
