News Article adidas Poland retail Warsaw
by Property Forum | Retail

Domy Towarowe Wars Sawa Junior has welcomed adidas Warsaw - the largest store and the first adidas brand centre in Central and Eastern Europe. The brand also opened Sports Base Warsaw – the generally accessible space for fans of an active lifestyle in the store and at the downtown Pasaż Wiecha, where temporary sports installations have been created.

In total, adidas uses 2,400 square meters of space on three floors of Domy Towarowe Wars Sawa Junior that has been arranged with the use of recycled materials, e.g. floors from an old gym.

Visitors have at their disposal, among others Click & Collect option (online purchase, pick-up at a stationary store), Endless Aisle (home delivery of a product ordered in the store, e.g. temporarily unavailable) or a BITM solution (Bring It to Me), thanks to which the service delivers the product in the appropriate size to any place in the store where the customer is at the moment.

Thanks to screens with a virtual background option used in fitting rooms, customers can see how a given product will look, for example, on a running route or surrounded by nature. 

“The opening of the adidas store in Domy Towarowe Wars Sawa Junior is undoubtedly one of the most important events in the Polish retail industry this year. We are developing a carefully thought-out retailer evolution, with the needs of subsequent generations of users in mind. The largest adidas brand centre in CEE, focusing on innovative solutions and at the same time drawing on the spirit of Warsaw, confirms that Domy Towarowe Wars Sawa Junior is a unique retail space in the centre of Warsaw,” says Scott Dwyer, Group Managing Director - Retail at Atrium European Real Estate.

In addition to the store, adidas has located in Domy Towarowe Wars Sawa Junior an additional space dedicated to all enthusiasts of physical activity. The Sports Base Warsaw is a public and free concept combining a well-equipped training room with a chill-out zone. Events for the adidas Runners Warsaw community will take place here, including running, dance and yoga classes, as well creative workshops and meetings with famous athletes, nutritionists, and physiologists.

As part of the opening of the adidas store, a wide program of accompanying events has been planned, including meetings with adidas brand ambassadors and workshops conducted by athletes and influencers.