HAGAG EUROPE
Group Chief Marketing Officer
With over 15 years of experience in marketing and communications, Andreea Dumitru is a seasoned professional with a strong track record of building brands and developing data-driven strategies that enhance visibility, generate demand, strengthen trust and support sustainable business growth. Her career has been shaped by extensive experience across real estate, automotive, consumer goods and financial services, with particular expertise in navigating complex markets and translating business intelligence into clear positioning, compelling brand narratives and high-impact integrated campaigns. Combining analytical rigour with creative execution, she brings a pragmatic perspective on how strategic marketing and communication can create tangible value, deliver measurable results and build long-term brand equity. Andreea currently serves as Group Chief Marketing at Hagag Europe, the umbrella organisation coordinating the Group’s activities in Romania through two dedicated investment platforms: HAGAG DEVELOPMENT(focused on real estate), and HAGAG ENERGY (focused on energy and infrastructure). In this role, she oversees the marketing and communications strategy across the entire Hagag ecosystem, ensuring a coherent brand architecture, consistent market positioning and strategic alignment between the Group’s business objectives and its corporate, commercial and reputational initiatives.
