Growing international interest in pop-up stores has taken hold due to the impact of the COVID-19 pandemic, which has caused a reevaluation of both traditional sales models, and customer shopping expectations. The main benefits associated with this particular format are the element of surprise, the opportunity to further enhance a retail offer as well as the chance to attract new groups of customers. Owners and tenants of retail locations are starting to see the benefit of pop-up stores along with many global brands such as Gucci and Prada, which have already responded to current trading conditions. So, is Poland set to see this trend as well?
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