The Japanese apparel brand is preparing to open its first pop-up store in Poland – in Domy Towarowe Wars Sawa Junior in the centre of Warsaw. The two-storey store in one of the most popular shopping destinations in central Warsaw is set to open this autumn.

Growing international interest in pop-up stores has taken hold due to the impact of the COVID-19 pandemic, which has caused a reevaluation of both traditional sales models, and customer shopping expectations. The main benefits associated with this particular format are the element of surprise, the opportunity to further enhance a retail offer as well as the chance to attract new groups of customers. Owners and tenants of retail locations are starting to see the benefit of pop-up stores along with many global brands such as Gucci and Prada, which have already responded to current trading conditions. So, is Poland set to see this trend as well?

In response to the current market challenges faced by landlords and brands, We Are Pop Up, the specialist international booking platform for pop-up retail spaces, has transformed its business model into a free-to-use service, abolishing all transaction fees for listings.