Real estate services platform Novaston was an exclusive support agent in the sales process of two retail properties in Serbia between two influential investors in the Balkan region: NEPI Rockcastle and BIG CEE. The binding agreement with the total consideration of the approx. €61 million euros for retail properties Kragujevac Plaza Shopping mall (with a GLA of 22,300 sqm) and Krusevac retail park (with a GLA of 8,600 sqm) was signed in June.

Nearly all market indicators point to positive developments on the Serbian market with further growth expected in all segments. Mia Zečević, the CEO of Serbia’s Novaston Real Estate Platform talked to Property Forum about the company’s development plans and shared her insight on the current trends shaping real estate markets in the Balkans region.

Immofinanz assigned Novaston to support the opening of their Stop Shop retail park in Sremska Mitrovica. All four Novaston platform sister companies were involved in the services. Novaston Asset Management supported with leasing services, while Novaston Facility Management assisted with technical support. Moreover, Novaston Project Management helped organizing tenant coordination, while Novaston Marketing Consultancy was involved with the opening event and marketing promotion.

Since the beginning of April Novaston Marketing Consultancy has taken over all marketing activities for Rajićeva Shopping Center in Belgrade, from BTL to PR and digital.