Primark's first Hungarian store which will be opened in NEPI Rockcastle's Arena Mall shopping centre in Budapest is part of the ongoing expansion of the global retail chain.
Hungary is the 17th country to host the fashion brand Primark which has outlets mainly in shopping centres in the capital cities. The size of the new Hungarian shop has not been announced.
The company announced further openings in the CEE region and Slovakia will follow soon. New openings are expected in Bucharest, Łódź and Wrocław.
Primark entered Slovenia, Poland, Serbia, Romania and the Czech Republic earlier.
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