News Article Apex Alliance Hilton hotel Italy Pavăl Holding Vytautas Drumelis
by Property Forum | Hotel

Hilton has announced plans to open Italy’s first LXR Hotels & Resorts property, following a franchise agreement with Romanian group Pavăl Holding and Apex Alliance.

The new Grand Hotel Gardone Lake Garda, LXR Hotels & Resorts will be managed by Apex Alliance Hotel Management and is slated to open in 2026. The hotel building will be renovated following a multimillion euro investment.

“The reconstruction and conversion of the Grand Hotel into the prestigious luxury LXR brand will transform it into the first internationally branded flagship hotel in the region. The arrival of the branded property will address growing demand in the area, will contribute to the region's development, stimulate tourism, and attract new future investments,” said Vytautas Drumelis, Apex Alliance Partner.

Alongside 160 guest rooms, the hotel will offer two signature restaurants, two bars and a spa featuring indoor and outdoor pools and fitness facilities. Additionally, the hotel will feature 825 sqm of meeting space, including a ballroom and an expansive terrace overlooking the lake.

Hilton currently has more than 40 trading and pipeline hotels in Italy.