Moxy Hotels, a part of Marriott Bonvoy’s portfolio, has announced plans to reach the 100-hotel mark in its Europe region by the end of 2025, which will include several openings in CEE/SEE-based cities.
At present, the brand’s network covers 89 hotels in operation across 18 destinations, representing 60% of the brand’s global portfolio.
“We continue to see a strong demand for hospitality experiences in the region that are as stylish as they are affordable. Our ambitious expansion plans for Moxy are less about being everywhere, in every market, and more about finding the right destinations that help us honour the playful spirit that the brand is known for,” says Jerome Briet, Chief Development Officer, Europe, Middle East & Africa at Marriott International.
The 17 new hotel openings in the European portfolio by the end of 2025 include the opening of Moxy Istanbul Beyoğlu by the end of the year, followed by the expected addition of Moxy Izmir.
Moxy plans to add its fifth hotel in Poland with the anticipated addition of Moxy Warsaw City. The brand plans to add its second hotel in Serbia with the expected opening of Moxy Belgrade Skadarlija Downtown.
