Hypermarket chain Kaufland, part of German Schwarz Group, has increased its investment target in Romania in 2021. In 2020, the company opened 20 new stores, purchased land, and carried out upgrade works as part of a €300 million investment effort.
Kaufland’s investment budget for 2021 has been hiked to €375 million, said Valer Hancaș, Corporate Director of Kaufland, during a Confidex conference.
Last year, the retailer invested in online deliveries to support growing demand during the lockdown periods. Its turnover grew 8.75% to approximately 15 million lei (around €3.1 billion).
“We wouldn't have reached this value if last year we would have stopped the investments to wait and see what happens,” said Hancaș.
The retailer has a national network of 141 hypermarkets and over 15,000 employees. Its logistics operations are managed through two centres in Ploiești and Turda.
