Hungary’s retail sector is drawing renewed attention from international foodservice operators, with several global fast food chains preparing to enter or return to the market.
Five Guys, the US burger brand, is set to expand across Central and Eastern Europe after Monterock International secured franchise rights in five countries, including Hungary. The rollout, planned through 2028, follows the takeover of two existing Austrian restaurants and will extend to the Czech Republic, Poland, Slovakia and eventually Budapest.
Wendy’s, another American chain, is also preparing a comeback more than two decades after leaving Hungary. The company, which exited the market in 2002 due to cost pressures and strong competition, is now seeking a local partner to establish its franchise network.
Meanwhile, Popeyes has chosen Budapest for its first Hungarian location. Fusion Group Zrt. has signed an exclusive agreement with the New Orleans-based chain, with the debut restaurant scheduled to open this autumn.
