Colliers has been appointed exclusive consultant for the sale of Haier Tech Europe's factory near Ploiești, Prahova County, following a competitive selection process. The mandate includes representing Haier's interests in identifying potential buyers or end-users from the manufacturing sector.
The Haier Romania plant sits on a 130,000 sqm site with a built area of 58,000 sqm in the Aricești Rahtivani industrial area, less than one hour from Bucharest's northern ring road. The location offers access to main road infrastructure and to the Port of Constanța.
As part of a global business strategy review, Haier recently decided to reorganise its manufacturing activities in Europe and discontinue operations at the Romania plant, leading to its sale.
"The Haier factory offers standards of quality, efficiency, sustainability and modularity, making it attractive to strategic investors and companies seeking a fully operational production facility with modern infrastructure and room to expand," says Lucian Opriș, Head of Special Projects | Office, Industrial & Logistics at Colliers. "We are honoured by this mandate and enthusiastic about the opportunity to unlock the project's potential, contributing to the development of the Ploiești, Prahova and Aricești communities."
The Colliers team will provide advisory throughout the transaction process, from property marketing and transaction management support to negotiating contractual terms leading to the sale.
