Tatian Diaconu, the CEO of Ceetrus Romania (known as Immochan Romania until June 2018) has been promoted to International Development Leader of Ceetrus International in Lille, France. Raluca Crisan, the former marketing manager of Immochan has been named as the new CEO of Ceetrus Romania.
In his new position, Tatian Diaconu will coordinate the company’s development projects in 13 countries.
”As early as 2012, Ceetrus Romania has created, together with partners and citizens, living spaces that integrate retail, residential and office components. After contributing to building the Ceetrus brand under the motto ‘with citizens for citizens’, I am very proud to participate, together with the Romanian team, to strengthen the positioning of Ceetrus as a global urban actor in the service of communities and cities”, says Raluca Crisan.
Customer experience, customer service and customer satisfaction – all of Raluca's career was animated by these approaches of client-driven marketing. She experienced it in retail networks during her 10+ years’ activity as a consultant for the one of the major customer experience management consultancy agencies in France – Qualimetrie. She was able to deploy it directly as a Marketing Project Manager for Coresi Shopping Resort, after joining Immochan Romania in 2013. Thanks to its revolutionary concept, Coresi positioned as a reference for the Romanian retail market and the 8 million visitors the first year after the opening. Together with Immochan's growth as the biggest shopping centres network in Romania (managing 23 centres), Raluca built the B2B2C marketing strategy and team for Immochan, branded as 10xClient (=thanks client) Marketing. More »