Iulia Szabo is a consultant with CBRE Romania and a member of the CEE Hotels team, advising investors on hotel investments and asset repositioning across the country. With experience in CBRE’s Investment Properties Hotel EMEA team in London, she brings both an international perspective and deep local knowledge. In Romania, where new-build supply is limited and demand for quality rooms continues to grow, she sees conversions, from historical buildings and obsolete offices into modern hotels, as a key lever for unlocking value. This trend is gaining momentum in Bucharest and other urban centres, aligning with global sustainability goals while answering local market needs. On the panel, she will share insights into how adaptive reuse can transform underutilised assets into vibrant hospitality destinations, creating both economic and cultural impact.
