Emilia Popa is a senior marcom professional with over 15 years of experience in financial and advisory services. She leads marcom across CEE and Central Asia, covering 21 countries, with expertise in brand strategy, PR, crisis communication, employer branding, and B2B product development. Emilia has successfully managed four rebranding processes, including the high-profile Forvis Mazars network rebranding, and has launched multiple new products and coordinated impactful campaigns. Her work has consistently positioned her teams at the top in press coverage and stakeholder engagement. She holds a BSc from the Bucharest Academy of Economic Studies, a MSc in Cybernetics and Project Management, and graduated Magna Cum Laude from the Oxford College of Marketing, earning recognition as an Associate Member of the Chartered Institute of Marketing. Emilia is also active in social entrepreneurship and education, volunteering with the C.A.E.S.A.R. Foundation (The Center for Accessing the Expertise of Students and Alumni from Romania).