Romania's hospitality industry recorded a 19% increase in turnover in the first half of 2025, the third largest advance in the European Union after Greece (35%) and Hungary (22%), according to Eurostat data cited by Colliers. Rising room rates have pushed local pricing into line with established CEE markets such as Poland and the Czech Republic, even though the number of overnight stays in hotels almost stagnated, with an increase of less than 4%.

Romania is preparing for a wave of new hotel openings in 2025-2026, solidifying its position as an attractive tourist destination in CEE, according to a report by Colliers.