ARTICLES LABELLED WITH TAG Dana Radoveneanu

Romania's retail market has consolidated its position as a strategic hub for international brands, attracting over 40 new retailers between 2020 and 2025, according to an analysis by Cushman & Wakefield Echinox. 

The Romanian retail market experienced a substantial surge in April and May 2025, with approximately 150,000 sqm of new retail schemes delivered, including the super-regional Mall Moldova in Iași. 

Prime Kapital will open Mall Moldova on April 17, with Cushman & Wakefield Echinox providing strategic consultancy to the developer.

New retail projects with a combined leasable area of around 180,000 sqm were completed in Romania during 2024, down by around 15% versus 2023, with retail parks accounting for the biggest share of deliveries, according to Cushman & Wakefield Echinox. 

Bucharest-based Calea Victoriei, the main retail street in Romania, boasts a prime monthly rental level of €60 per sqm, which was 9% higher compared with last year, according to a Cushman & Wakefield report.

The retail market in Romania has room for growth, considering that short-to-long term pipeline exceeds 800,000 sqm, consisting of projects under construction or in different permitting stages, which are due to be completed by the end of the decade. 

Local retail chain operator La Cocoș has opened its fourth hypermarket in Brașov. The company has leased 10,000 sqm for the new unit in the Brintex complex, in a deal brokered by Cushman & Wakefield Echinox.

Romania saw 11 new retail projects completed last year, with a combined leasable area of 215,000 sqm, sending the market to a 7-year high in terms of deliveries, according to a Cushman & Wakefield Echinox report.

Four new retail projects with a combined leasable area of 30,000 sqm have been delivered in four smaller Romanian cities in the first half of 2023. Giurgiu, Călărași, Dej and Vaslui are the cities which benefited from these new investments, while the new supply will be significantly more substantial in the second half of the year, when almost 260,000 sqm of retail spaces are due to be completed, according to data from Cushman & Wakefield Echinox. 

Some 100,000 sqm of new retail spaces were delivered last year in Romania, of which 80% were integrated in retail parks, while new projects with a leasable area of around 230,000 sqm are expected in 2023, which would be a 6-year high, according to Cushman & Wakefield Echinox.