International retailer Primark has announced the opening of its first store in Romania as part of an expansion bid in Central and Eastern Europe. The new store will start operations towards the end of this year and will be located in Bucharest-based ParkLake Shopping Centre, owned by Sonae Sierra.
Romania is the fourth CEE market where Primark will be present, and the retailer plans to open new stores in Poland and Slovakia by 2023.
“We are delighted to be continuing with our expansion plans and moving into Romania for the first time with a fantastic location secured in a popular shopping centre in the east of Bucharest,” said Primark’s CEO Paul Marchant.
Primark has a 5-year plan to reach 530 stores in Europe and the US. At present, the retailer has more than 70,000 employees in 400 stores across 14 markets, excluding the planned openings in Romania and Slovakia.
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