Lululemon announced plans to expand into six new markets in 2026 through franchise partnerships. The athletic apparel brand will launch in Greece, Austria, Poland, Hungary, and Romania through a partnership with Arion Retail Group, as well as in India through Tata CLiQ.
Lululemon's products are designed to support activities including yoga, running, training, tennis, and golf.
Customers in Greece, Austria, Poland, Hungary, and Romania will access the full product range online through lululemon.eu.
"As we continue to see demand for the lululemon brand around the world, we're thrilled to grow our presence and communities across Europe and Asia Pacific with entry into six new markets in 2026," said Sarah Clark, Senior Vice President, EMEA at Lululemon. "Each of these markets offer potential for our brand, and we look forward to working with our franchise partners to introduce our products and guest experiences to more consumers in these regions."
Market expansion is a key pillar of Lululemon's growth strategy. With presence in more than 30 markets today, the company has an established footprint across North America, EMEA, Asia Pacific, and China Mainland. These market entries follow the company's entry into Italy this summer and recent openings in Denmark, Turkey, and Belgium through its franchise model.
