First, a new digital real estate listing platform developed in Romania, launched locally this autumn with a modern approach to property exploration and selection. The platform integrates technology, smart filters and a lifestyle-oriented presentation system that helps buyers and renters understand the full context of a property, from travel times to key city landmarks and technical characteristics.
The local market is among the most dynamic in CEE, with accelerated digitalisation and growing demand for technological solutions. In 2026, First aims to expand by integrating AI-driven functionalities, publishing market reports, and entering European markets including Germany, the United Kingdom and Spain.
First is introducing two new modules within the local real estate ecosystem. The first is a dedicated section for real estate developers, featuring personalised pages with complete company information, contact details, ongoing projects and offers. The second module is a financial information section designed to support users throughout the mortgage application process, including partner banks, lending offers, a mortgage calculator, and direct financing applications.
"First was created out of a desire to bring relevance to a digital market where people are forced to navigate through tens of thousands of listings. The platform uses the latest technologies and features one of the most advanced search filters on the market, offering clear, useful results tailored to users' real needs," said Daniel Nazarian, CEO of First. "Our goal is for First to become the main reference platform for real estate transactions in Romania and a new quality standard for how listings are presented and validated."
Through modern technology, intuitive design and features built around real user needs, First aims to become one of the leading players in the digital real estate market — a complete ecosystem that connects users with the right properties, developers and financing solutions.
