Samuel Vetrak is the Founder and CEO of StudentMarketing, a global market research and intelligence consultancy that specialises in student housing and micro-living asset classes (incl. in-field research). The company provides comprehensive insights on global youth and student mobility market trends, and helps investors and funds to identify investment opportunities and justify investment-related business decisions. StudentMarketing is a UNWTO Affiliate member and a partner of the pan-European student housing association The Class of 2020. StudentMarketing’s research meets highest industry standards with individual memberships in the world research association ESOMAR.